Selected Publications
The following publications should give you an idea of just how far we can stretch to cover different styles and topics.
In addition to the publications below, we’ve created or edited a broad range of content for international higher education audiences. This includes websites, brochures, conference write-ups, reports, accreditation applications, and many other publications.
Latest Publication
Optimizing English-Language Websites for International Audiences. Published by GATE Germany/DAAD (by Sara Bobo, Megan Brenn-White, and Laura Montgomery, 2012).
Upcoming Publications
Editorial Processes for International Websites. To be published as a supplement to the “EAIE Internationalisation Handbook”, spring 2013 (by Megan Brenn-White).
Exploring Student Recruitment in India: A Vision for the Future. To be published in the ACE/ CIHE series “International Briefs for Higher Education Leaders”, April 2013 (by Wes Teter).
Further Publications
Optimizing University Websites for International Audiences. Paper for the 2012 AMA Symposium for the Marketing of Higher Education (by Laura Montgomery, November 2012).
Why Worry about Your Website in the Age of Social Media. Guest post on official EAIE blog “A global dialogue” (by Laura Montgomery and Michiel Doetjes, October 2012).
Auf dem Weg zur globalen Hochschule – Internationales Marketing für morgen. Papers from “GATE-Germany Marketing-Kongress” 2011. Published by W. Bertelsmann Verlag (includes presentation by Megan Brenn-White, 2012).
Marketing Checklists. This great series of checklists from includes tips for websites and other marketing materials targeting international students and cover topics such as design, content, target audiences, and relationship marketing. Published by GATE Germany/DAAD (edited by Megan Brenn-White, 2012).
English-Taught Master’s Programs in Europe: New Findings on Supply and Demand. Published by the Institute of International Education’s Center for Academic Mobility Research (by Megan Brenn-White and Edwin van Rest, 2012).
Trends in International Academic and Research Staff Recruitment: Insights from 2012 European Career Fair Exhibitor Survey. Published by academics.com and The Brenn-White Group (by Laura Montgomery, 2012).
Localization Strategies for Global E-Business. Published by Cambridge University Press (editorial services provided by The Brenn-White Group, 2012).
Was Gäste interessiert: Man darf Kritik nicht scheuen. Published by duz Magazine (Megan Brenn-White interviewed by Monika Pirklbauer, 2012).
Transitions and Transformations in Study Abroad. Published by inChemistry Magazine (Megan Brenn-White, 2011).
Overview of Current Marketing Initiatives by Higher Education Institutions (HEI) and National Agencies Within the European Higher Education Area (EHEA), Focusing on “Marketing the EHEA”. Report on results of survey carried out by DAAD for the IPN working group of the EHEA (by Megan Brenn-White and Irene Jansen, 2011).
Weaving Success: Voices of Change in African Higher Education. Shares the stories of individuals whose dedication, vision, and actions have elicited innovative changes at many African universities over the past decade. Published by the Institute of International Education (edited by Megan Brenn-White, 2011).
European Schools in America, American Schools in Europe: Outposts Along the Path to the Global University. Published by IIE Networker Magazine (by Laura Montgomery, Martha Meritt, and Maureen Miller, 2010).
Higher Education in the United States: What German Universities Need to Know to Recruit, Collaborate, and Compete. Definitive guide to the US higher education market for German university administrators and faculty, published as part of series from DAAD-GATE Germany with W. Bertelsmann Verlag (by Megan Brenn-White, 2010).
Advancing Sustainability: Alcoa Foundation’s Conservation & Sustainability Fellowship Program. Publication celebrating the first five years of a prestigious fellowship program administered by the Institute of International Education (IIE) and funded by the Alcoa Foundation (by Megan Brenn-White, 2010).
Trends in English-Taught Master’s Programs in Europe. Published by IIE Networker Magazine (by Megan Brenn-White and Edwin van Rest, 2010).
Recruiting North Americans for Doctoral Study in Germany: An Assessment of German Universities’ and Graduate Schools’ Online Presence. Published by DAAD New York (by Laura Montgomery and Catherine Detrow, 2009).
Architecture Students on the Road. Published by Canadian Student Magazine (by Megan Brenn-White, 2009).
Earn a Master’s Degree in Europe. Published by Canadian Student Magazine (by Megan Brenn-White, 2008).
Graduate School Abroad: Sweeping Reform Presents Opportunities for Students. Published by inChemistry Magazine from the American Chemical Society (by Megan Brenn-White, 2008).
The Science of Study Abroad: Why Scientists and Engineers Don’t Go Abroad, Why They Should, and How to Make it Happen. Published by IIE Networker Magazine (by Megan Brenn-White, 2005).
